Hello everybody, today we are going to talk about the 10 best E-commerce strategies that will shape in 2022. So, who thought that a single book could change the landscape of how we do business nowadays. The book title does not really matter. What matters is that it was the first sold book on Amazon in 1995. Now, after a few decades, the E-commerce industry is responsible for more than the sale of $2 trillion all over the world.
E-commerce is the way of the future. So, to keep going with the times, here are the 10 best strategies to boost your E-commerce platform.
List of 8 Best Best E-Commerce Strategies in 2022
1. Online Sales Growth is Buoyant
Online shopping is one of the most trending online activities, and this is the reason why E-commerce sales are growing continuously from $1.3 trillion in 2014 to $4.3 trillion in 2021. This is a stellar stat of number. There are very few industries that can make a three-fold growth in just 7 years.
There are a lot of reasons for online shopping to increase. Probably, comfort and convenience are some of the most important reasons.
We have also been through a long way to improve the website’s user experience and increase the security of customers, this is a great contribution to raising trust in some hesitant users J. It is not surprising to say that E-commerce strategies and industry is going to be unstoppable.
2. Fulfillment Options Expending
There are a few reasons behind abandoning the sale by a client, most of the reasons have something to do with fulfillment options:
- Shipping Cost
- No Broad Delivery Options
- Shipping Time Taking Long
You can never please everyone to be profitable naturally. If your E-commerce store has a physical location, then a really simple solution exists. You can offer your customers a (BOPS – buy online, pickup in-store) option, or simple we can say, a takeaway :D.
A lot of your customers will prefer to pick up the order by themselves. If you have no physical store or location, then it would be a better idea to team up with a partner that has one.
3. Mobile Shopping & Payments
Mobile shopping has been on a steady rise to the top since the invention of smartphones. Approximately out of 5, 4 Americans shop online and more than half of them do it on their mobile phones. Europeans excel at these stats with 55% of them using smartphones.
The trend is unlike to slow down anytime soon, an average person uses smartphones for four or more hours per day. Sounds cool 😀
4. Environmental Topics to influence Buyers
People have been growing more eco-friendly, and the brand has to keep up as well. More than 50% of the customer online have admitted that environmental concerns would impact if they buy from a store. The kind of green consumerism is on the peek and for all the right reasons.
The consumers are concerning brands accountable and if a brand falls being on consumer needs or standards, the brand gets left behind. One of the challenges that brands face is getting their products from a fair trade organization to help create a cleaner e-commerce environment.
Millennials are setting the standard for better, and greener consumer habits.
5. Adopting a Fast-Fashion Mindset
I would suggest, adopting a fast-fashion mindset is the key, and it is one of the best E-Commerce strategies. The E-Commerce industry has been a cause of big disturbance in the industry in the last couple of years, it has grown up to 4.5% in 2019. There are 4 important reasons that the fast-fashion could attain growth like that.
- Social Sales
- Showbiz Industry
- Endorsement of Influencer
It does not matter which industry you operate as a brand, everyone can adopt a lesson from the fast-fashion industry. When you talk about how you can optimize your fulfillment, products range, and production. You can try for a waste-less process, this will increase your speed and enhance the company’s green look.
6. Voice Commerce
Voice search, assistants, and voice commerce are really growing popular these days. By 2023, it is expected to 8 billion voice activities to be made. Voice commerce is expected to grow up to $40 billion as early as next year.
But it looks like E-Commerce brands still don’t understand the potential of these devices. Currently, only an 11% ratio of smart speakers owners in the US are using them for online shopping.
Yet, making an online voice transaction is quite natural, intuitive, and hands-free. And, it does not require such inputs. There is still development needed to be made in voice technology, it could drive this development if the E-Commerce industry starts using it.
7. Chatbots: Smartly Communicate with Your Customers
Chatbots are my favorite. The global market of chatbots is huge and is expected to get more than $1 billion by the end of 2025. It is the largest part of the E-Commerce market these days.
When I talk about customer service, chatbots will go to be one of the biggest trends in 2022. The global chatbot market grows by 24.3% during 2019 alone. 45% of online consumers preferred chatbots over actual humans when it comes to customer service inquiries.
8. AI and Machine Learning
Artificial Intelligence allows technology to understand human tendencies and habits. This comes when we talk about the value of E-Commerce. The potential and progress of machine learning and artificial intelligence have grown daily. As we do search and browse daily, the machines learn from us. It is learning our habits, what we want, what we like, what we don’t like, and much more. But AI is moving away from just smart communications and is being implemented in all the stages of a customer’s shopping journey.
Artificial intelligence remains a trend in the list of the best E-Commerce strategies in 2022 because they give marketers a powerful weapon and the potential to target a customer on a personal level.
Now in the mid of 2022, we have to realize and accept that E-Commerce is here to stay and that it is an interactive, personal, and responsible way to do business. Shopping E-Commerce is almost like a corner store where an old shop owner knew all the regular customers personally and what the customers prefer. The E-Commerce industry is growing and can go beyond that in the coming period of time. I hope you guys like it, give and thumbs-up, and share your reviews in the comments down below.
Will catch you in the next article 😀
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